Product and company names, tests, consulting, branding portfolio

Since 2000, we have taken care of naming projects in the most diverse fields. Our philosophy is not 'one size fits all'. Our clients expect tailor-made precision, and this is what they get. Therefore, every project is conceived and implemented truly individually. Some exemplary projects illustrate this attitude.

First impression - 5 exemplary naming works

The following five select projects show the bandwidth of jobs and the individuality of their related naming solutions: National and international projects, creation and consulting, B2B and B2C.


Naming project list - a selection of successful naming projects

For those interested in even more insights and projects, here you find a
detailed list of references:

WebEngineers   3m5., Dresden

Corporate Denomination, Web Services, B2B, 2016

Izor®   Atomic, A-Altenmarkt

Naming, Sports Equipment, B2C, 2005

Audi, Ingolstadt

Name Check, Mobility Services, B2C, 2016

Audi, Ingolstadt

Name Test, Mobility Services, B2C, 2014

BdKom   BdP, Berlin

Rebranding, Association, B2B, 2019

Bora, Raubling

Name Consulting, White Goods, B2C, 2013

Bora Pure   Bora, Raubling

Product Name, White Goods, B2C, 2018

Ixo®   Bosch Power Tools, Leinfelden-Echterdingen

Innovation Naming, Power Tools, B2C, 2003

C.H. Beck Verlag, München

Consulting + Creation, Publishing, B2B, 2014

Servity ®   DCON, Kaiserslautern

Brand Name, ERP Software, B2B, 2019

Kartenregie   DZ Bank, Frankfurt/Main

App Name, Financial Services, B2C, 2014

Hütts®   Dr. Karg's, Schwabach

Product Brand, Food, B2C, 2018

girogo®   EURO Kartensysteme, Frankfurt/Main

Service Trademark, Finance, B2C, 2012

Secoder®   EURO Kartensysteme, Frankfurt/Main

Category Branding, Security Electronics, B2C, 2008

KFD, Düsseldorf

Title Redesign, Media, B2C, 2011

Aerosense   Frequentis, A-Vienna

Positioning Workshop, Communication Technology, B2B, 2018

Vitalsphere®   Frequentis, A-Vienna

Positioning Workshop, Communication Technology, B2B, 2015

WL Gore & Associates, Feldkirchen-Westerham

Design of Naming Architecture, Textiles, B2C, 2017

Better Business   Haufe, Freiburg

Service Description, Consulting Software, B2B, 2019

Axera®   Haufe FIO, Freiburg

Product Brand, Real Estate Software, B2B, 2016

IVU AG, Berlin

Portfolio Name System, Public Transport, B2B, 2008

Corio® / Dyneo®   Julabo, Seelbach

Range Names, Medtech, B2B, 2014

Synact®   Knorr-Bremse, Munich

Brand Name, Auto / Truck, B2B, 2014

Friction Technologies   Knorr-Bremse, Munich

Division Name + Name System, Trains, B2B, 2018

SweetSheets®   Kuechle, Guenzburg

Export Brand, Food, B2C, 2006

Avanto®   Linde Gas, Unterschleissheim

Service Trademark, Engineering, B2B, 2006

Mercateo Unite   Mercateo, Leipzig

Naming Workshop, ERP Software, B2B, 2016

Froop®   Mueller, Aretsried

Brand Creation, Dairy, B2C, 2002

CoMedicum   Private Equity, Bad Wiessee

Service Name, Health, B2C, 2016

IdeaMed   Private Equity, Bad Wiessee

Company Name, Health, B2B, 2016

Privia / Optia   Recaro CS, Marktleugast

Name System + Brand Names, B2C, 2014

Citylife / Easylife   Recaro CS, Marktleugast

Name System + Brand Names, B2C, 2014

Rota Yokogawa, Wehr

Name System, Engineering, B2B, 2014

Sedona®   Segmueller, Friedberg

Trademark Creation, Upholstery, B2C, 2006

Pro / Prime / Core   Sick, Waldkirch

Portfolio Markers, Sensors, B2B, 2012

Saveris®   Testo, Lenzkirch

Product Brand, Analzyers, B2B, 2008

Aygo®   Toyota, B-Bruxelles

Brand Name, Automobile, B2C, 2005

GenerationenDepot   Versicherungskammer Bayern, Munich

Innovative Term Design, Insurance, B2C, 2010

Leistung zu Lebzeiten   Versicherungkammer Bayern, Munich

Innovative Term Design, Insurance, B2C, 2013

StartSchutz   Versicherungskammer Bayern, Munich

Innovative Term Design, Insurance, B2C, 2011

Consumer Electric®   WMF, Geislingen/Steige

Division Branding + Consulting, Small Appliances, B2C, 2011

Flood®   Wrigley, Unterhaching

Subbrand, Food / Confectionery, B2C, 2010

Turbulence®   Wrigley, Unterhaching

Subbrand, Food / Confectionery, B2C, 2011

The spectrum of naming related issues dealt with so far, is very wide:

  • Product, company, and service names
  • Brand systems / name systems for portfolios
  • Descriptors / sub-brands / category markers etc.
  • Slogans / strap lines - creation and adaptation
  • Checks for linguistic and cultural compatibility
  • Name tests - qualitative and quantitative

We have a long track record and an extensive industries experience. If you want to find out more about it, check out the following lists:

Praxis case studies - projects in more detail

If you'ld like to know more about a wide range of projects, our case studies are perfect for you:
  • Develop an invented name for a measuring device
  • Naming for a B2B service trademark
  • Name test for an automobile
  • Name creation for a new subbrand in the food branch

Simply call or drop me a note.

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