Portfolio of product and company names, tests, consulting, branding

Since 2000, we have taken care of naming projects in the most diverse fields. Our philosophy is not 'one size fits all'. Our clients expect tailor-made precision, and this is what they get. Therefore, every project is conceived and implemented truly individually. Some exemplary projects illustrate this attitude.

First impression - 5 exemplary naming works

The following five select projects show the bandwidth of jobs and the individuality of their related naming solutions: National and international projects, creation and consulting. Two of them, Bosch Ixo and Toyota Aygo, originate from Werner Brandl's time as a project manager at Nomen in Duesseldorf.

Naming project list - a selection of successful naming projects

The spectrum of naming related issues dealt with so far, is very wide:
  • Product, company, and service names
  • Brand systems / name systems for portfolios
  • Descriptors / sub-brands / category markers etc.
  • Slogans / strap lines - creation and adaptation
  • Checks for linguistic and cultural compatibility
  • Name tests - qualitative and quantitative
And for those interested in even more insights and projects, here you find a
detailed list of references:

Atomic   Izor®

Naming, 2005


Name Test, 2013


Name Check, 2016


Name Test, 2014


Name Consulting, 2013

BORA   BORA Ecotube

Product Name, 2016

Bosch   Ixo®

Naming, 2003

C.H. Beck Verlag

Consulting + Creation, 2014


Naming Consulting, 2016

DZ BANK   Kartenregie

Service Trademark, 2014

EURO Kartensysteme   girogo®

Service Trademark, 2012

EURO Kartensysteme   Secoder®

Category Branding, 2008


Title Redesign, 2011

Frequentis   Life-X®

Positioning + Name Creation Workshop, 2014

Frequentis   Vitalsphere®

Naming Workshop, 2015

Haufe / FIO   Axera®

Product Brand, 2016

Haufe-Lexware   Wowinex®

Product Brand, 2015


Portfolio Name System, 2008

Julabo   Corio®

Range Brand Name, 2014

Kuechle   SweetSheets®

Name Development, 2006

Linde Gas   Avanto®

Service Trademark, 2006

Linde Gas   Provisis®

Service Trademark, 2007

Meravis   Mieterhilfe

Service Trademark, 2013

Mercateo   Mercateo Unite

Naming Workshop, 2016

Mueller   Froop®

Brand Creation, 2002

Oeffentliche Braunschweig

Client Categories, 2008

Private Equity   Woodox®

Corporate Brand, 2008

Private Equity   CoMedicum

Service Brand, 2016

Private Equity   IdeaMed

Company Name, 2016

Rota Yokogawa

Name System, 2014

Segmueller   Sedona®

Trademark Creation, 2006

Sick AG   Pro / Prime / Core

Portfolio Marker, 2012


Naming Consulting, 2016

Testo AG

Brand Analysis, 2009

Testo AG   Saveris®

Product Brand, 2008

Testo AG

Strap Line Creation & Test, 2012

Toyota   Aygo®

Brand Name, 2005

Versicherungskammer Bayern   GenerationenDepot

Innovative Term Design, 2010

Versicherungkammer Bayern    Leistung zu Lebzeiten

Innovative Term Design, 2013

Versicherungskammer Bayern   EinkommensSicherung

Innovative Term Design, 2012

Versicherungskammer Bayern   StartSchutz

Innovative Term Design, 2011

WMF   Consumer Electric®

Branding + Consulting, 2011

Wrigley   Flood®

Subbrand, 2010

Wrigley   Turbulence®

Subbrand, 2011

We have a large track record and an extensive branch experience. If you want to find out more about it, check out the following lists:

Praxis case studies - projects in more detail

If you'ld like to know more about a wide range of projects, our case studies are perfect for you:
  • Develop an invented name for a measuring device
  • Naming for a B2B service trademark
  • Name test for an automobile
  • Name creation for a new subbrand in the food branch

Simply call or drop me a note.

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